Founder & Principal
Apirat “T” Kongchanagul
Nearly two decades of experience across corporate strategy, performance transformation, technology, product leadership, consulting, public policy, and AI-enabled business building.
Apirat presenting at an executive briefing.
The perspective behind APCG
Operator, strategist, builder
Apirat's background combines corporate operating experience, strategy consulting, technology fluency, and executive communication — the foundation of APCG's approach.
He has held senior executive roles at True Corporation and Samsung Mobile, served as Principal at Roland Berger and as policy advisor in the Office of the Prime Minister of Thailand, with earlier experience at McKinsey, Accenture, hedge funds in Hong Kong and New York, and the World Bank in Washington DC.
His work spans strategy, cost transformation, revenue transformation, digital transformation, AI-enabled productivity, corporate planning, product strategy, operating model design, and executive decision support.
- Corporate strategy
- Cost transformation
- Revenue transformation
- Digital transformation
- AI-enabled productivity
- Corporate planning
- Product strategy
- Operating model design
- Executive decision support
Career highlights
Where the experience was earned
True Corporation
Senior Executive
Led the corporate strategy department as True overtook dtac to become Thailand's second-largest operator, growing market share from 13% to 28%. Founded True's IoT business, which surpassed AIS's — first to roll out an NB-IoT network and first to reach one million households with True IoT devices.
Samsung Mobile
Group Director, Product & Operator Sales
Appointed the youngest Group Director in Samsung ASEAN history.
Roland Berger
Principal
Strategy consulting for corporate and government clients.
McKinsey & Accenture
Strategy & transformation consulting
Cost, revenue, and digital transformation across industries.
Office of the Prime Minister — Thailand
Policy Advisor
Advisory on national economic policy matters.
Hedge funds — Hong Kong & New York
Investment analysis
Capital-markets discipline applied to business performance.
World Bank — Washington DC
Public policy
Economic policy work and advisory on economic matters.
Education
Mahidol University
B.Sc. Computer Science — graduated first in class
Cambridge Judge Business School
MPhil Technology Policy — Cambridge Overseas Trust Scholar
Columbia University
MPA Economic Policy Management — Fulbright Scholar
Work directly with the principal
Every APCG diagnostic readout, workshop, and rapid-results engagement is designed and led by Apirat.